So Not Even Dinosaurs Can Create Good Ratings Now For Super Sentai?!
Here's what I read from Henshin Justice:
After a bit of a hiatus, we’re back with tokusatsu ratings.
We’re not sure at the moment just how long these ratings are going to last, but the ratings for the first few Kyouryuger episodes, as well as the final Go-Busters episodes have been released. There has been a crack down on ratings posting since the Japanese source suddenly stopped posting the numbers for all TV shows, not just Toei’s.
The penultimate episode of Tokumei Sentai Go-Busters scored a 4.9% viewer rating while the final episode scored a 4.4% rating. With these two numbers in, we can now say that the ratings average for Go-Busters as a whole is 4.0% (4.07% to be super accurate) for all 50 episodes. This average means that Go-Busters was seen by fewer viewers than any other Super Sentai series.
The first three episodes of Zyuden Sentai Kyouryuger brought it ratings of 4.3%, 4.0%, and 3.2%, continuing the drop brought on by Go-Busters.
These low numbers for Kyouryuger seem to indicate that rather than Go-Busters simply not appealing to viewers, Super Sentai as a whole is down. A drop began with Goseiger, continued with Gokaiger, and became profoundly worse with Go-Busters. Whether this is brand fatigue, a bad time slot, or whatever, we can’t quite say yet, but Kyouryuger isn’t off to a great start and we can only guess where the ratings are going to go in the future.
My thoughts? While I was excited due to the fact that Riku Sanjo the head writer of Kamen Rider W was that it can be better. There are thoughts on other factors. Could Super Sentai really be suffering from a brand fatigue, bad time slot or maybe a combination of both as well as other issues. A brand fatigue is when the brand manager or someone at the top of the organization becomes prematurely bored of their own brand even though the consumer has not, the company tries to reposition that brand frequently even though it is not required. So is Toei suffering from that? I can never really tell what's going on but hopefully Riku Sanjo can create better ratings soon. =( But a few things to think about TV ratings aren't the best determinant of quality, I still have the confidence he can do this better.